Although it is a subsidiary of Peak Pharmaceuticals, Jinhua Pharmaceuticals has a much longer history than Peak Pharmaceuticals, which was established in 1998. It was established in the 1950 s and is a state-owned enterprise under the former Jinhua Medical Station. In August 1996, Jianfeng incorporated it into its subsidiary by means of asset reorganization, and pharmaceutical companies also began to change from "iron rice bowl" to market-oriented operation. In 2001, Jianfeng Pharmaceutical split the business of the pharmaceutical company and established Jianfeng Pharmacy Chain Co., Ltd. on the basis of the original 18 retail pharmacies. Since then, the pharmaceutical company has become a pharmaceutical sales enterprise specializing in wholesale and allocation.
Tackling Tackling Difficult to Seek Development
Since the beginning of the new century, great changes have taken place in the national regulatory policy and the pharmaceutical market environment. The adjustment of the bidding system and the reduction of drug prices have brought a lot of pressure to enterprises such as pharmaceutical companies, and the profit space has been shrinking. At the same time, foreign pharmaceutical commercial enterprises have entered the Jinhua market, and their counterparts in the region are also accelerating their expansion, and the market competition is becoming more and more fierce. Under such circumstances, pharmaceutical companies adjusted their marketing strategies in a timely manner, and on the basis of maintaining the existing marketing network, they continued to develop new customers and open up new markets, and conducted active explorations.
In order to improve the enthusiasm of marketers to open up the market, pharmaceutical companies have strengthened the assessment and incentive system, increased the assessment of payment for goods, monthly reconciliation of key customers and regular reconciliation of general customers, and made efforts to improve effective sales, and achieved good results. In recent years, in the bidding of medical institutions in Jinhua City, pharmaceutical companies have repeatedly made gains and expanded their marketing network to surrounding areas. Soft and hard strong management
The pharmaceutical company is the first batch of GSP certified enterprises in Jinhua City. Over the years, in addition to increasing investment in warehousing, logistics and other hardware facilities, the company has also actively complied with the needs of the development of the industry and increased the improvement of software. In order to do a good job in drug quality management, since 2009, the quality management department of the pharmaceutical company has done a lot of work to improve the quality files of the operating drugs, realize the computerized management of the drug quality files, and better realize the information of all operating varieties. Mobility also ensures the legality of the company's business activities. In view of the current mixed situation in the traditional Chinese medicine market, pharmaceutical companies have recently focused on the quality of traditional Chinese medicine decoction pieces season activities to improve the quality of decoction pieces and improve customer satisfaction.
Pharmaceutical companies also focus on strengthening internal controls and reducing operating costs by strengthening management. Since March this year, pharmaceutical companies have successively organized tenders for cardboard boxes, printed matter, plastic woven bags, plastic packaging bags and office supplies and paper, reducing the expenditure of nearly 60000 yuan. Competing for posts in finance, assessment, procurement, invoicing and other posts will be carried out, manpower will be allocated reasonably, some posts will be appropriately deleted, wages of some posts will be increased at the same time, and corresponding assessment methods will be formulated according to the characteristics of posts. In addition, the pharmaceutical company has also formulated a series of rules and regulations to improve the work efficiency and enthusiasm of employees. Do a good job in service to gather popularity
After passing the GSP certification in May 2002, the pharmaceutical company has been rated as an excellent operating enterprise and a GSP standard enterprise for several consecutive years, and won the honorary title of "the first Jinhua excellent business circulation enterprise" in 2010. Behind the honor is the heart of all employees to serve customers and manufacturers seriously.
As a circulation company, pharmaceutical companies have to face both customers and suppliers. In order to maintain customer conditions, they will further expand the depth and breadth of cooperation in addition to the original manufacturer relationship. If you have promised to the supplier to assist the supplier in the establishment and daily maintenance of the product, if the supplier has a blind spot in the market, you will provide information and matchmaking, find suitable distribution personnel, build a platform for the supplier to balance the market in an all-round way, and provide simple and convenient services for the supplier. In the 2008 Wenchuan earthquake, pharmaceutical companies offered to pay suppliers in the affected areas. These practices have been well received by suppliers everywhere.
Pharmaceutical products ultimately face consumers. The traditional Chinese medicine processing plant of pharmaceutical companies is the main manufacturer of traditional Chinese medicine decoction pieces in Jinhua city. The products are sold to major medical institutions and pharmacies. In order to let consumers know about traditional Chinese medicine decoction pieces, pharmaceutical companies have repeatedly invited representatives of citizens to visit pharmaceutical warehouses and traditional Chinese medicine processing plants. The clean production environment, standardized production management and good storage conditions of the processing plant have given these citizens a "reassurance". ■
People-oriented Gathering People's Heart
If an enterprise wants to get good development, the key lies in people. Peak management has always been people-oriented, focusing on the role of each employee, pharmaceutical companies are no exception. When the market competition is fierce and the operation encounters many difficulties, the pharmaceutical company has organized rationalization proposal activities for many times, and asked the employees to make suggestions for the development of the enterprise. Many reasonable and feasible good suggestions put forward by employees, such as information construction, business ability assessment, accounts receivable management, strengthening communication and spiritual civilization construction, have been adopted and implemented. In the daily work, the pharmaceutical company also seriously for the sake of employees, seriously organize all kinds of training and sports activities, improve the professional level of employees, enrich the cultural life of employees.
Only when the enterprise cares for its employees will the employees love the enterprise. In order to repair the damaged turnover box, Jiang Zhiping, a traditional Chinese medicine processing factory, used his brains to find a way, found tools, repaired the cracks by himself, increased the firmness and saved a lot of money. In order to save hundreds of yuan, warehouse employees made their own no-smoking signs. Not long ago, typhoon "Tan Mei" hit and part of the parking shed of the pharmaceutical company was damaged, when the employee saw that the old water pipes, bamboo poles and iron wires were immediately found for reinforcement and renovation, thus avoiding greater losses. Similar little things abound in pharmaceutical companies.
At present, the competition in the pharmaceutical circulation market is becoming increasingly fierce, and the new version of GSP has raised the entry threshold of the industry. How to survive better in such an environment and seek further development is a major issue that pharmaceutical companies need to face seriously. The person in charge of the pharmaceutical company said that although the road of development is full of difficulties and obstacles, such a group of good employees who love enterprises like families are an inexhaustible driving force for pharmaceutical companies to move forward.