One Hundred Years of Renshou Hall: Making Fine Every Medicine


Release time:

2016-09-08

Editor's note: Renshou Hall, a subsidiary of Jianfeng Pharmacy, is the earliest existing pharmacy in Jinhua. Its profound historical accumulation gives it a unique and unique charm. In the autumn of 2015, a reporter from qianjiang evening news walked into Renshou Hall to explore the secret of the old store's century-old history. This article is reproduced below, with slight abridgement. One Hundred Years of Renshou Hall: Making Fine Every Medicine On Mingyue Street in Jinhua City, across the street from Jinhua Central Hospital, there is a three-story building with green bricks and red windows. It is antique in appearance and quite distinctive. People who are familiar with it know its unique connotation: this is a century-old medicine founded in the Daoguang period of the Qing Dynasty.

Editor's note: Renshou Hall, a subsidiary of Jianfeng Pharmacy, is the earliest existing pharmacy in Jinhua. Its profound historical accumulation gives it a unique and unique charm. In the autumn of 2015, a reporter from qianjiang evening news walked into Renshou Hall to explore the secret of the old store's century-old history. This article is reproduced below, with slight abridgement.
 
 
 
One Hundred Years of Renshou Hall: Making Fine Every Medicine
 
On Mingyue Street in Jinhua City, across the street from Jinhua Central Hospital, there is a three-story building with green bricks and red windows. It has an antique appearance and is quite distinctive. Those who are familiar with it know its unique connotation: This is a A century-old pharmacy founded during the Daoguang period of the Qing Dynasty is also the earliest existing pharmacy in Jinhua City-Renshou Hall.
 
Renshou Hall is a store owned by the Peak Pharmacy. At the moment when the competition in pharmacies is becoming more and more fierce, Renshou Hall has not expanded its scale. With a small facade, business is still booming.
 
What is the secret to the longevity of a century-old store?
 
It was once the largest Chinese medicine store in the city, famous for its Chinese herbal pieces and pills.
 
As soon as I walked to the door of Renshou Hall Pharmacy, I heard a burst of laughter coming from inside. Wang Ruiyin, a doctor in the sitting hall, is taking a pulse for a patient. In addition to ordering medication, he also exhorts and enlightens a few words from time to time.
 
Wang Ruiyin, 57 years old this year, has been in Renshou Hall for 10 years and is quite famous among Jinhua Chinese medicine circles and ordinary people.
 
"Renshou Hall has a history of more than 170 years, and the secret of its everlasting prosperity is hidden in the name of the store." During the consultation, Wang Ruiyin talked about the history of Renshou Hall with great interest.
 
This is the earliest pharmacy in Jinhua city. According to the Jinhua County Annals, Renshou Hall existed in the 23rd year of Daiguang in the Qing Dynasty (1843 AD). The founder's surname is Zhang, and his home is in Lanxi Festival. He opened this Chinese medicine store in Jinhua because he saw the people suffering from the epidemic.
 
By the end of the 19th century, Renshou Hall had a considerable scale and was the largest Chinese medicine store in Jinhua City. It is famous for its management of Chinese herbal pieces and making pills and ointment pills.
 
"Not afraid of high prices, but ask for authentic goods", this is the rule of Renshou Hall to purchase goods. Renshou Hall storekeepers of the past dynasties have strict requirements on the purchase, processing, processing and storage of medicinal materials. Some precious and rare medicinal materials, pharmacies will send special personnel to the place of origin to buy.
 
Due to the strict selection of materials, they never defaulted on payment for goods. When drug dealers sell goods in Jinhua, they send the medicinal materials to Renshou Hall first, and then go to other places for sale after they select them. With the real price and unique curative effect, the patent medicine sold by Renshou Hall was once the first choice of famous doctors. It was once sold well in Jinqu Yan Sanfu, affecting as far as Fujian, Jiangxi and other provinces.
 
Keep the old shop style and work hard on the details
 
In 1956, Renshoutang was a public-private partnership and merged into a pharmaceutical company under the Jinhua County Bureau of Commerce at that time. In the era of planned economy, Renshoutang's operating efficiency has always been among the best in the drugstores in Jinhua city, maintaining a rigorous management system and drug quality. In the 1980 s, it was the only "quality trustworthy unit" in the province.
 
In 1999, Jianfeng Group acquired Jinhua Pharmaceutical Company, and Renshou Hall became a chain store under Jinhua Jianfeng Pharmacy.
 
Many people worry that the competition in pharmacies is becoming more and more fierce, and the century-old brand will lose its essence and characteristics.
 
At that time, many local established pharmacies in Jinhua took the form of joining chains to expand their business scale, lower production costs and expand the market. Some pharmacies have abandoned the tradition of processing and producing drugs in the past, specializing in sales, and their main business direction has also changed from traditional Chinese medicine to western medicine and proprietary medicine.
 
However, the head of Renshou Hall believes that this model has brought vitality to the pharmacy, but it has also swept away the characteristics. So, Renshou Hall went the other way.
 
"In order to maintain the style of the century-old store, we do not seek to make it bigger, but to make it refined." Shao Hong, manager of Renshoutang Pharmacy, said that to refine traditional Chinese medicine, efforts should be made in every detail.
 
According to the old pharmacist in the store, Renshou Hall used to set up its own base and once set up a deer garden. The deer antler tablets and other medicines made were all made from the deer garden. When slaughtering, please let the masses watch, and put the pot on the spot and seal it. Once there was a shop assistant who wanted to use a newly dead deer to fry glue, but the shop owner immediately stopped him.
 
Renshou Hall's personnel management is also very strict. Only one apprentice is accepted a year. The apprentice enters the door. From how to put the medicine into the bucket, until he learns to check the quality of medicinal materials and make medicinal materials, he can sell medicine on the counter after at least three years and strict examination.
 
The quality of drugs should be guaranteed and the consultation should also be insisted.
 
The head of Jianfeng Pharmacy Chain Co., Ltd. also supports Renshou Hall's practice and regards Renshou Hall as the golden sign of Jianfeng Pharmacy. Backed by the powerful spike pharmaceutical industry, how can Renshou Hall do a good job in sprouting old trees?
 
Quality assurance is the first step. The medicinal materials of all chain stores under Jianfeng Pharmacy are purchased and distributed by the company in a unified way, but Renshou Hall will also carry out a second check on the delivered Chinese medicinal materials.
 
When the whole sacks of traditional Chinese medicine decoction pieces are brought back, several experienced old pharmacists in the store will distinguish them according to their quality, remove them from pieces, damp, and reprocess too large pieces or root-like traditional Chinese medicines to meet the specified requirements.
 
To the guests decocting, but also in strict accordance with the requirements, heat, time are accurate, in order to play the best effect.
 
In addition to playing the quality card, Renshou Hall also played the characteristic card of well-known Chinese medicine consultation.
 
Since 2001, Renshou Hall has once again invited traditional Chinese medicine to sit in the hall to form an atmosphere of diagnosis and treatment of traditional Chinese medicine and restore the characteristics of traditional Chinese medicine stores.
 
Nowadays, although Renshou Hall does not have an advantage in scale, it still retains the hearts of customers. This is confirmed by the banners hanging on all sides of the pharmacy and the endless stream of patients who come to inquire.
 
"Pharmacy business is booming, economic benefits have been ranked in the forefront of the company." In Shao Hong's view, "benevolent processing follows the first method, and longevity makes Dan pill in sincerity". No matter how the old store changes, the new leaders of the time-honored brand adhere to the tradition left by their ancestors.
 
In 2012, the peak pharmacy registered the "Renshou Hall" trademark, hoping to improve the competitiveness of pharmacies. Wu Weisheng, general manager of Jianfeng Pharmacy, said: "'Benevolence and righteousness are the foundation, and longevity people are the first'. This is the cultural connotation of Renshou Hall and the purpose of running the store."
 
In fact, this is not only a business philosophy, but also a cultural heritage. (qianjiang evening news reporter zhu zheping)