Three Outlets for Retail Pharmacies in the Context of Volume Purchase Expansion

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September 24, 2019, is a special day for medical people. This day is thrilling and sorrowful. Those who are shortlisted and those who are not are hardly successful. This day must be worth remembering for China's health care reform, but in a tragic way. In a few years, looking back, September 24 is just the second step in this consistent sequence. If you go a lot, you will get used to it. People outside the circle are undoubtedly applauding if they only consider the cost of medication, and may still be calculating where the pension saved each year can go. This is true, but what will be the impact on retail pharmacies? What strategies are needed for retail pharmacies?
The negative effects are coming.
No doubt, the quantity of the second batchProcurementAnd the impact of the first batch of pharmacies must be negative, which is based on the level of sales and gross profit. Recently, some people also said that the positive factors of volume purchase on retail pharmacies are greater than the negative factors, which the author highly disapprobates.
First of all, the impact of the first batch of volume purchases on pharmacies has been proved by data-in the first half of 2019, the sales of retail pharmacies across the country were lower than the growth rate of GDP for the first time, and the loss area was further expanded. This is still in the first batch of volume purchases. Under the premise that there are not many varieties, this time there are more varieties and a greater decline, and the negative effect on retail pharmacies will definitely be more prominent than before.
Secondly, the National Health Commission promotes hierarchical diagnosis and treatment, and the continuous improvement of software and hardware in national primary medical institutions, so that more patients with chronic diseases have a stronger sense of gain in primary medical institutions. The convenience advantages originally advocated by pharmacies (including medical insurance designated pharmacies) No longer exist, plus the designated pharmacies in some provinces and cities across the country compared to medical institutionsDrugsHigher prices, which will lead to new patients and chronic patients becoming less close to pharmacies, making it more difficult for pharmacies to sell and make profits.
Moreover, for drug users, the price cannot be exchanged for quantity. No one will take more medicine because of the drop in drug price. Even if the customer is still the original customer and the quantity remains unchanged, the sharp drop in price will definitely lead to a sharp drop in sales and gross profit. Drugstores must be in a dilemma under this policy.
Possible strategies for response
The decline in passenger flow and amount is the problem that pharmacies are immediately facing. The synergy between the two will increase the operating pressure of retail pharmacies. Under this background, it is estimated that retail pharmacies will have the following changes:
1. New pharmacies will be more cautious, and even some pharmacies will withdraw from the historical stage. In the past two years, pharmacies have entered a period of slow development, and pharmacies in some places, especially large cities and first-tier cities, are basically in a period of stagnation. At present, it is more cautious and less optimistic.
2. Small chains have a tendency to concentrate on brand chains. Of course, the big chain and small chain bargaining more bottom line. The advantages of brand chain in terms of category, price, management and operation formed in the competition are more competitive than small chain pharmacies. Some small chain pharmacies will not have the same life as before, and some will have the pressure of operating difficulties. It is rational to find a good husband's family to marry out. The price is not the same as that of the previous two years.
The coping strategy is nothing more than avoiding influence and finding a new way out.
1. Get out of the thinking of selling drugs and turn pharmacies into selling drugs and providing them.HealthThe place. This kind of attempt has actually been done by the industry, and now it is even more necessary.MedicineRetailers discard illusions, keep their feet on the ground, and use pharmacies as places and environments for large-scale health services to customers. The service should be grounded and the service should be persistent.
2. Actively cooperate with health management agencies to undertake more drug services from primary medical institutions. In this regard, there are pilot projects in some cities and regions throughout the country, which is a good thing for medical institutions and the Health Commission system to solve their difficulties. While assisting in the service,PharmacyIt is necessary to do a good job in the surrounding of related needs and services, and strive for potential benefits in the future pharmacy pharmaceutical services.
3. Conditional pharmacies, especially those close to medical institutions and those with medical resources, can appropriately develop some DTP businesses according to the situation.
It is very difficult for retailers, but sometimes they are very dry. Under the new policy and new situation, pouring cold water on the new situation is not necessarily a bad thing for the future retail market. It must be scolded, but it is better than killing.
The future of retail must be good, but it belongs to the ideal adherents!