What is the future of pharmaceutical sales?


Release time:

2020-08-12

7Month30Day-31On the 2nd, the pharmaceutical sales company held a work summary meeting for the first half of the year. all the sales staff gathered together to summarize the work situation in the first half of the year, analyze the existing problems, and discuss the work plans and measures for the second half of the year. Jiang Xiaomeng, chairman of the group company, asked at the meeting: "to deal with the changing pharmaceutical market with transformative thinking and measures."

At the meeting, Zhou Wenyi, general manager of the pharmaceutical sales company, summarized the work in the first half of the year from the aspects of sales model adjustment, team building, production and marketing connection and communication, business training, product listing and promotion, analyzed the existing problems and causes, put forward countermeasures, and expounded the work ideas and objectives for the second half of the year. Xu Junxiong, executive deputy general manager of the pharmaceutical sales company, and Zhang Jinhui, deputy general manager, also summarized the work of the terminal sales and sales control department in the first half of the year, and arranged and deployed the work in the second half of the year.

Jiang Xiaomeng, chairman of the group company, Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, attended the meeting and put forward requirements for sales work. Huang Jinlong requires sales companies to strictly implement the elimination mechanism, strengthen academic promotion and training, and continuously introduce mature sales teams. Regional managers should pay attention to the collection of information from all over the country and make overall arrangements. Eliminate the blank market at the prefecture level and achieve the goal of responsibility.

Jiang Xiaomeng said at the meeting that in recent years, the pharmaceutical industry has frequent policies and the market has changed rapidly. Price will be the ultimate killer of the company. He asked the pharmaceutical sales team to respond to the ever-changing pharmaceutical market with transformative thinking and measures: To respond to market changes with changes in ideas, sales staff must change traditional thinking and fluke psychology, calmly face the future trend of the market, and plan ahead; to respond to market changes with changes in the organizational structure, sales companies must establish a terminal sales team with commercial control as the purpose and hired commercial representatives as the mainstay, and do a good job in the basic market; to improve their self-ability to respond to market changes, sales The staff must strengthen self-learning and continuously improve their business skills to adapt to the changing market environment.