Jianfeng Pharmaceutical was rated as a provincial trademark brand demonstration enterprise

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On December 28, 2017, the Zhejiang Administration for Industry and Commerce announced the list of trademark brand demonstration counties (cities, districts), demonstration towns (streets) and demonstration enterprises in Zhejiang Province in 2017. Jianfeng Pharmaceutical Company was identified as a trademark brand demonstration enterprise. It is also the only enterprise at the level of Jinhua City to enter the list.

Peak Pharmaceutical was established in 1998 and obtained the first registered trademark in 1999. Since then, Jianfeng Pharmaceutical has been actively carrying out brand building in accordance with the requirements of the Trademark Law and other laws and regulations, and has set up an intellectual property department to carry out trademark management, rights protection and other activities; it has established a sound trademark management system, strictly in accordance with the provisions of the Trademark Law to supervise and manage the use of trademarks inside and outside the enterprise, and safeguard the legitimate rights and interests of the enterprise. Establish strategic cooperation with professional institutions, for trademark applications, renewals and other work. In recent years, Jianfeng Pharmaceutical has also explored trademark investment, creating value through intangible assets such as trademarks and brands, promoting efficiency improvement, and further expanding corporate influence; at the same time, it has continuously increased investment in new product research and development and technological transformation, and actively Declare various patents to provide strong support for brand building with technological innovation. According to incomplete statistics, Jianfeng Pharmaceutical and its subsidiaries currently have more than 120 valid trademarks, including 1 well-known trademark in China, 2 well-known trademarks in Zhejiang Province, 5 well-known trademarks in Jinhua City, and 2 overseas registered trademarks; Obtain more than 40 domestic and international patents.

Trademark is an important part of intellectual property rights. Today, when knowledge economy and brand effect are increasingly becoming the leading force of economic development, vigorously implementing trademark strategy is not only the internal demand of changing the mode of economic development, but also the inevitable choice to enhance the national economic strength. The person in charge of Jianfeng Pharmaceutical said that in the future work, Jianfeng Pharmaceutical will closely focus on the group's brand development strategy, with the goal of improving independent intellectual property rights and core competitiveness, and to expand the number of trademark registrations and strive to create famous trademarks in Zhejiang Province. Focus on China's well-known trademarks, accelerate the establishment and improvement of brand development mechanisms, and continuously improve the comprehensive competitiveness of enterprises; it is planned to pass about three years of hard work, establish a relatively complete working mechanism for trademark registration, use, brand cultivation, and protection in the development of trademark brands. The economic indicators of trademark brands maintain the leading position in the province and the industry, and establish a brand model for trademark brands to promote economic growth. Through technological innovation and sales promotion, we will do a good job in the cultivation of famous trademarks at all levels to condense brand connotation, enhance brand value, and build brand image.