From3Month9At the marketing work meeting of the pharmaceutical company held on the 15th, it was learned that the sales department of the pharmaceutical company had made adjustments in the marketing plan and organization settings.
In this institutional adjustment, the sales department has set up "two departments and two centers": the first business department is responsible for the sales business of the whole country (except Zhejiang terminal) and the bidding work; the second business department is responsible for the sales business of Zhejiang terminal (including self-operated and non-staff), as well as logistics, accounting and other work; the market center is responsible for academic promotion, expert maintenance and brand building; the Cargo Control Center is responsible for the maintenance of the pharmaceutical company's product market price system and anti-tampering management.
In recent years, with the promotion and implementation of national and provincial centralized procurement, the sales volume of individual products and major customers has shrunk significantly, and at the same time, because of the commission system and the business intersection of major customers, resulting in communication and coordination problems in the development of various sectors;2020The infrastructure construction of the year, the model has been initially completed, but in the specific promotion of subjective initiative, business skills and other aspects of the lack of further optimization and deepening of the team. To this end,2021In 2002, the sales department adjusted the marketing model in a timely manner according to the idea of "preserving base quantity, adding new quantity and activating stock" to enhance the market expansion ability. On the agency side, the sales department uses"3 6 X"Model of Provinces Compilation, Guangdong, Zhejiang, Shanghai3Hunan, Henan, Shandong, Anhui, Fujian, Hubei6In all provinces and regions, new employees will serve as provincial managers to strive for new increments. The remaining provinces and autonomous regions will determine their provincial managers through competitive bidding. The sales department also merged the Zhejiang terminal office according to the market business situation, and set up a total4offices to further strengthen management.
Jiang Xiaomeng, chairman of the group company and chairman of the pharmaceutical company, said that the purpose of the organizational reset, sales policy and team adjustment is to further promote the new development of pharmaceutical sales and enhance the management level of the sales team. He demanded that the sales staff should strengthen their own ability and learn new knowledge; the sales department should do a good job in preventing goods from fleeing and listing at low prices with a zero tolerance attitude; and further strengthen the communication between departments at all levels to better serve sales.